Sony has launched a new global advertising campaign called “Power of Creativity.” The campaign highlights how Sony’s technology helps people bring their creative ideas to life. It features real creators from around the world who use Sony products in their work. These include musicians, filmmakers, photographers, and game developers.
(Sony’s “Power of Creativity” Ad Campaign Launches)
The ads show everyday moments where creativity sparks something bigger. A simple idea grows into a song, a photo, or a game. Sony believes everyone has creative potential. Its tools are designed to support that journey from idea to finished work.
The campaign will run across TV, digital platforms, and social media. It includes short films, images, and behind-the-scenes stories. Each piece focuses on the human side of making things. Sony wants viewers to see themselves in these stories.
This effort is part of Sony’s broader mission to inspire imagination. The company has long supported creators through its cameras, audio gear, gaming systems, and entertainment content. Now it ties all these areas together under one message: creativity matters.
People can see the campaign starting this week in major markets like the United States, Japan, and Europe. Local versions will reflect regional voices and styles. Sony worked with creators in each area to keep the message authentic.
(Sony’s “Power of Creativity” Ad Campaign Launches)
The “Power of Creativity” campaign replaces Sony’s previous global branding. It puts more emphasis on personal expression and less on technical specs. Sony hopes this shift will connect better with audiences who value originality and emotion over features alone.