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Sony knows people want great experiences. Sony listens hard to what users need. Sony builds products around these needs. Sony makes premium electronics. Sony sells things like TVs and cameras. Sony also sells entertainment through movies and music. Sony wants to connect it all.

(Sony Market Positioning: Target User Demand Analysis)
Sony figures out what people really want. Sony watches trends. Sony studies how people live. Sony talks to customers. Sony uses this info to make better things. Sony aims for top quality and new ideas. People trust the Sony name. People expect Sony things to work well and last.
Sony makes products for specific groups. Gamers love the PlayStation. Photographers choose Sony cameras. Moviegoers enjoy Sony Pictures. Sony also sells parts to other companies. Car makers use Sony sensors. Phone makers use Sony parts. Sony serves many markets.

(Sony Market Positioning: Target User Demand Analysis)
Sony keeps improving. Sony learns from feedback. Sony fixes problems fast. Sony adds new features people ask for. Sony stays ahead of rivals. Sony invests in research. Sony develops new technologies. Sony plans for the future. Sony wants to lead, not follow.