Google has updated its “About This Result” feature to give users more context about where search results come from. The goal is to help people better understand the information they find online. This update adds new details that highlight the expertise, experience, authoritativeness, and trustworthiness—also known as E-E-A-T—of websites appearing in search results.
(Google’s “About This Result” and E-E-A-T)
The changes show extra information about a site’s reputation and background. Users can now see if a source is well-known for covering certain topics. They can also learn whether the content comes from someone with real-world experience or professional knowledge. Google says this helps users judge if a result is reliable before they click on it.
This move is part of Google’s ongoing effort to fight misinformation. By making it easier to check a source’s credibility, Google hopes people will make smarter choices about what they read and share. The company has worked with fact-checkers, journalists, and educators to shape how this information is shown.
“About This Result” appears when users tap the three dots next to a search result. It includes links to related articles, publication dates, and site descriptions. Now, it also explains why a page might be considered trustworthy. For example, it may note that a health article was written by a licensed doctor or reviewed by medical experts.
Google first launched “About This Result” in 2021. Since then, it has been available in many countries and languages. The latest update builds on that foundation by putting more emphasis on E-E-A-T signals. These signals have long guided Google’s ranking systems, but now they are visible directly to users.
(Google’s “About This Result” and E-E-A-T)
The feature is rolling out globally on mobile and desktop. Google says it will keep improving the tool based on user feedback and new research into how people evaluate online information.