The next generation of Nike’s sneaker-focused boutique concept has opened in Tokyo.
Nike Kicks Lounge features curated selection of sneakers from across Nike, intermixed with a hyper-local intersection of sport, innovation and culture. The store will be updated on a regular basis to reflect the vibrant, ever-changing atmosphere of Tokyo, in collaboration with local artists representing the city. Indicative of the global concept, it emphasizes the local curation of Nike’s best product, supported by consumer experiences that connect to the local community.
Special in-store services include garment tailoring and customization of tees, hoodies and sports bras. Custom printing allows for more than thirty options, including some of Nike’s original designs and special logos created by artists who were involved in the creation of the store. These can be used alone or in combination.
Nike Kicks Lounge is located in Tokyo’s Omotesando shopping district, which is home to many global flagships and high concept stores.
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