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New York and Tokyo doing joint tourism promotion: Travel Weekly

New York and Tokyo have partnered to do reciprocal tourism
marketing.

The city-to-city partnership includes a swap of marketing
and advertising assets to influence seasonal travel.

New York advertisements will be featured in Tokyo subway
trains and stations and on bus stop shelters for two weeks, beginning Nov. 13. In New York, ads promoting Tokyo will appear on bus stop
shelters and Link NYC screens across the city for four weeks, beginning Nov. 20.

New York and Tokyo will share best practices in tourism
marketing and management to increase the number of visitors between both cities.
Both destinations will use their social media channels to highlight each
other’s city.

Japan is New York’s 11th largest source of overseas
visitation, representing 325,000 visitors last year. In 2017, that number is
projected to grow to 331,000.

The number of non-Japanese travelers to Tokyo last year was
13 million, a 10.2% increase over the previous year, according to the city. Tokyo
intends to attract 25 million international visitors by 2020.


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