Home / TECHNOLOGY / Japan’s Marketing Technology Company, f-code Ltd. Inaugurates Branch in Hong Kong, Business News

Japan’s Marketing Technology Company, f-code Ltd. Inaugurates Branch in Hong Kong, Business News

HONG KONG, CHINA – Media OutReach
– June 19th
, 2017 – f-code, the digital marketing technology company
specializing in conversion rate optimizations and retargeting,
announced the opening of its latest office in Hong Kong
their third office
since the company was founded in 2006.

f-code, the digital marketing technology company specializing in
conversion rate optimizations and retargeting, announced the
opening of its latest office in Hong Kong — their third office
since the company was founded in 2006.

Through its range of experience in digital marketing in Japan and
Thailand, f-code helps online businesses from all sectors to
enhance their website performances with their marketing technology “f-tra”, including the latest Push (Web
Push notifications), CTA (Call-to-Action), EFO
(Entry-Form-Optimization)
. With many Japanese brands using f-code’s marketing technology,
the company sees this move to further consolidate its presence in
Asia.

Deployed at more than 2000 websites, f-tra’s unified interfaced
dashboard allows marketers to create campaigns on websites at just
few clicks, aiming at strengthening engagement with visitors while
ultimately improve the conversion rate.

Revolutionize Web Marketing and Facilitate Engagement

“Unlike the old-fashioned, traditional marketing, we see the
profound importance one-to-one communications between company and customer
. With the use of f-tra, we put ourselves into the customer’s point
of view and comprehensively track, attract and convert
customer’s activities.” said Mr.Tsutomu Kudo, CEO of f-code Inc.
Japan.

Internationally Oriented Consulting Service

The consulting team combines web consulting expertise with the
agility, creativity and technological expertise of f-code. With
such standard of service provision, f-code is meeting today’s
demands for innovation and speed.

CTA (Call-to-Action):

Effortlessly simple, targeted banners

CTA offers a full suite of setting functions regarding audience
segmentation, trigger arrangement and deliver approaches to better
target visitors.

Reference Case Study:
A
n express
bus booking
web
site in Japan

The difficulty stems from the fact that visitors often leave page
as it is uneasy to search for bus route. The company would like to
lower the exit rate, hence a banner to re-navigate users to the
“Popular Referral Route” page in any attempt of exit has been set
up.

The campaign then resulted in a reduction of 13.1% of the original
exit rate with a tripled click rate, from

0.5 %
to 1.8%.

Push:

Timely, Relevant and Personalized

Push enables users to opt-in to timely updates from sites they
particularly enjoy and allow marketers to actively re-engage them
with customized, relevant content.

Reference Case Study:
A leading business attire retailer with over 560 shops across Japan

The issue of standardization in retargeting has remained one of the
biggest issues marketers face.
Time-bound communication Web-push notifications are made possible
with f-tra latest products, the retailer then customized weekend
campaign for sharing time-critical information that is valuable for
customers.

EFO (Entry Form Optimization):

Smart Entry Form

EFO technology provides users filling in forms with intelligent
input assistance and notification function, which will reduce the
number of input errors and invalid forms, prevent users from
exiting in the middle and increase participation rates.

Reference Case Study:
Company M, a Japanese developer

When the Japanese developer
, Company M’s website
first came out, the number of visits continued to rise, but the
completion rate of users filling in the form was very low. In order to solve the problem of low conversion rate,
the f-tra EFO input support function
was embedded in the website for
m, and
based on the report data
, the
form setting
s and user interface
were further improved.
As a result,the
form completion rate increased by 2.7 times,
and the website itself gradually expand
ed all over Japan.

Abo

ut

f-code (Hong Kong) Co. Ltd

f-code (Hong Kong) Co. Ltd, a digital marketing company
headquartered in Tokyo, Japan, provides insight and specialized
skills in Digital Marketing consultation with use of Marketing
Technology. Supported by over 10 years of experience in digital
marketing, dedicated professionals have leveraged such expertise to
develop our user’s interface optimization tools, named “f-tra” for
clients, create value and optimize their performance. Our global
reach includes over five cities, Tokyo, Hong Kong, Bangkok,
Indonesia and China at the moment and we are proud of our
value-added service in building lasting relationships with our
clients and communities.


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